A Strategic Technological Advance
The tourism sector in Morocco is undergoing a transformation thanks to digitalization. Among the most prominent players in this change, Fractalite stands out by offering technological solutions that are redefining the standards of hospitality and travel agencies.
Showcased at the prestigious World Travel Market (WTM) in London, this Moroccan company, founded in 2010, has established itself as a leading figure in Travel Tech. Through its innovative tools, such as the Property Management System (PMS) and the Travel Sales Platform (TSP), Fractalite provides solutions tailored to the specific needs of tourism professionals, streamlining operational management and enhancing customer experiences.
Tools for Efficiency and Customer Experience
The flagship solution, roomEase, integrated with the PMS, enables hotels to efficiently manage reservations, billing, and room allocation while optimizing communication with guests.
By analyzing real-time data, hoteliers can adjust pricing based on demand, maximizing revenue and reducing operational costs by 30%, according to recent 2023 data.
For travel agencies, the TSP provides direct access to Global Distribution Systems (GDS) and New Distribution Capability (NDC) streams while centralizing the management of travel offers, excursions, and packages. The result is a 40% improvement in commercial efficiency, according to a 2024 Fractalite report.
A Major Impact on Morocco’s Tourism Sector
Through these innovations, Fractalite is transforming Morocco’s tourism industry into a connected, agile, and customer-oriented ecosystem.
Hoteliers and travel agents benefit from better control over their operations, reduced human errors, and precise tracking of performance indicators (KPIs).
With such tools, Morocco positions itself as a forward-thinking destination, ready to meet the demands of a modern and digitalized tourism market.
