As part of the « Digital Morocco 2030 » vision, Moroccan startups aim to position themselves on an international scale through their technological innovations in various sectors. This time, 100% Moroccan innovations in artificial intelligence and media have earned international recognition. On one hand, the Moroccan startup Postgoo aims to transform media monitoring with its innovative AI-based solutions. Founded in 2021, the company has launched two flagship products: PostGoo and ElixBrand, which are redefining how businesses and individuals interact with media content.
– The Future of Media Monitoring with Postgoo
Thanks to a centralized platform for monitoring online content (posts, videos, podcasts, and articles), Postgoo leverages advanced AI algorithms to:
- Personalize news feeds based on user preferences.
- Summarize articles to save time.
- Track trends and mentions in real-time.
This solution is particularly valued by companies concerned with their e-reputation and digital presence.
– An Advanced Monitoring Solution: ElixBrand
Designed for marketing professionals and communication managers, this solution offers in-depth monitoring features, including:
- Tracking mentions (positive, negative, and neutral) in multiple languages.
- Trend analysis with video insights and automated daily or weekly reports.
- Voice integration for instant audio summaries.
With a subscription-based business model, ElixBrand simplifies online reputation management and brand perception analysis.
– International Recognition and Strategic Partnerships
The Moroccan startup Postgoo recently received two international accolades:
- Winner of several awards, including the « AI Innovation Award, » thanks to its partnership with AI71, and recipient of international seed funding to further develop cutting-edge AI technologies.
- Selected to represent Morocco at the International Fair in Italy, in collaboration with the ITA (Italian Trade Agency).
In addition, a partnership was recently signed between Postgoo and Smiafrica (Smart Media Initiative Africa). The Moroccan startup MBI-Paascoop, which received the UN WSIS-PRIZE-2024-Champion award last May for its innovative Media as a Service project, is also part of this collaboration. This partnership between Postgoo and Smiafrica aims to unite their major innovations in digital media, media aggregation, and information monitoring, using AI algorithms developed in Morocco by Moroccans.
Postgoo & Smiafrica: Ambitions Aligned with the Digital Morocco 2030 Strategy
Aligned with the Digital Morocco 2030 strategy, Postgoo and Smiafrica aspire to become key players in the digital transformation of media, positioning the Kingdom of Morocco as a technological hub for Africa and beyond.
