Digital transformation continues to redefine traditional sectors in Africa, and logistics is no exception. With innovative solutions like the one offered by Ridelink, freight transportation becomes more accessible, secure and profitable for small and medium-sized enterprises (SMEs).
Founded in 2017 by Ugandan entrepreneur Daniel Mukisa, Ridelink leverages advanced technologies such as artificial intelligence and machine learning to connect SMEs with a vast network of drivers and companies sharing similar routes. Through its web and mobile platform, users can save on their transportation costs while benefiting from modern cargo tracking and management tools.
The solution addresses a concrete need: reducing logistics costs that often weigh on the revenues of SMEs. By centralizing transport services and promoting synergies between companies, Ridelink not only optimizes logistics operations, but also opens up new market opportunities for SMEs.
Concrete benefits for African SMEs
SMEs using Ridelink benefit from many advantages, including:
- Cost reduction: Sharing routes helps to minimize transport costs.
- Enhanced security: The ability to track cargo in real time ensures greater peace of mind.
- Revenue Optimization: By facilitating access to new markets, Ridelink helps increase business performance.
A vision for the future
With over 10,000 drivers and 3,000 businesses registered on its platform, Ridelink embodies the potential of technology to address Africa’s structural challenges. This initiative is part of a broader vision: maximizing the efficiency of supply chains while supporting the economic development of SMEs across the continent.
Daniel Mukisa and Ridelink demonstrate that technology is not just a tool, but a critical lever to unlock Africa’s economic potential.
